Breaking New Ground: TikTok Teams Up with United Masters for Music Promotion
TikTok is once again making waves in the music industry with its latest partnership with United Masters, a prominent distribution platform for independent artists. This collaboration is set to revolutionize the way musicians showcase their work on the popular social media platform.
Through this groundbreaking partnership, TikTok will gain access to UnitedMasters’ extensive catalog of music, providing a platform for UM artists to gain greater exposure. Additionally, artists will have the opportunity to explore commercial avenues through TikTok’s Commercial Music Library.
According to TikTok, “UnitedMasters has already helped launch the careers of emerging artists like BigXThaPlug, Anycia, Tobe Nwigwe, and FloyyMenor, whose top hit song, ‘Gata Only,’ has taken the world by storm. With this success story, TikTok solidifies its position as a key platform for music promotion and amplification.”
This partnership is a game-changer for emerging artists looking to establish a foothold in the music industry. TikTok has proven to be a crucial platform for music trends, helping both new and established artists reach new audiences and generate substantial revenue for record labels.
A recent report commissioned by TikTok revealed that users are significantly more likely to discover and share new music content on the app. In fact, 75% of users find new artists through TikTok clips, underscoring the platform’s influence in shaping music discovery trends.
TikTok’s collaboration with United Masters follows a similar partnership with DistroKid earlier this year, signaling the platform’s commitment to supporting independent artists. By creating these strategic alliances, TikTok aims to nurture budding musicians and connect them with a global audience.
This move by TikTok not only enriches its music offerings but also strengthens its ties within the industry. By championing independent artists and fostering innovation in music promotion, TikTok is solidifying its position as a game-changer in the music landscape.