The Latest Update to X Analytics Tools: Introducing Radar
X has always been a platform that values premium offerings, enticing users to upgrade to paid subscriptions. However, its most recent update to its analytics tools is poised to bring significant value to its business users.
Today, we’re expanding the roll-out of Radar, our real-time trend analysis tool (formerly known as Insights). With Radar, you can be among the first to spot emerging trends as they happen. Access is rolling out to select Premium+ users starting today. This is an early version… pic.twitter.com/OO4ye4WIoX
— Premium (@premium) October 18, 2024
This new element, called “Radar,” allows users to set up keyword analytics to track conversation volume over time and measure topical trends related to their business or niche. X first introduced this feature back in August, highlighting its potential benefits for maximizing marketing efforts.
X is now expanding access to Radar, starting with Premium+ subscribers who can harness the power of this new discovery tool before a wider roll-out. While the Premium+ subscription comes at a cost of $16 per month or $168 per year, it provides access to advanced analytics, X Pro, Media Studio, and more, all ad-free.
For businesses serious about leveraging X for marketing and audience engagement, the investment in Premium+ is worth considering. Despite declining value for some brands, X still boasts 500 million monthly active users and significant influence.
X Radar stands out as one of its best additions yet, offering users a comprehensive analytics solution alongside X Pro. If you are still utilizing X for business promotions, the benefits of Radar make it a compelling tool to explore.
Overall, X’s focus on enhancing its analytics tools shows promise for users looking to maximize their social media management efforts. With Radar and other premium features, X remains a platform worth considering for businesses seeking to connect with their target audience effectively.