2024’s Fastest Growing Social Media Platforms [New Data]

Curious about the current state of social media platforms?

Are people still using Facebook? Is BeReal still the next big thing? And is TikTok just for Gen Z?

If you’re looking for answers to those questions, you’ve come to the right place.

We surveyed 700+ U.S. adults in May 2023 and again in January 2024 to uncover the fastest-growing and slowing-down social media platforms. Let’s dive into the data.

Social Media Usage in 2023 vs. 2024

Unsurprisingly, 87% of US adults use social media. But what platforms are they using most?

Here are some key facts about the top platforms US consumers are using in 2024:

• Facebook (71%), YouTube (61%), and Instagram (42%) are leading the pack.
• Lemon8 (+200%), Tumblr (+20%), and TikTok (+9%) have shown the most growth since 2023.
• Reddit (28%), X/Twitter (23%), and LinkedIn (22%) have seen declines in usage.
• Gen Z favors TikTok, while Facebook is popular among people over 28.

Now, let’s explore the fastest-growing platforms:

The Fastest Growing Social Media Platforms

1. Lemon8

Lemon8 has seen a remarkable +200% growth in usage from our 2024 Consumer Trends Survey. Owned by ByteDance, the parent company of TikTok, Lemon8 is a photo-sharing app with an Instagram-Pinterest hybrid vibe.

What sets Lemon8 apart is its emphasis on user-generated and authentic content, making it a hit with consumers seeking a more personal social media experience.

For businesses, leveraging Lemon8 for influencer marketing and trend analysis can be a strategic move to stay ahead of the curve.

2. Tumblr

Founded in 2007, Tumblr has grown by +8% since 2023. The platform’s community-driven nature and diverse content offerings make it a go-to destination for users seeking entertainment and connection.

With a focus on individual expression and fandom communities, Tumblr continues to attract a dedicated user base.

3. TikTok

Despite regulatory concerns, TikTok’s usage has surged by +20% YoY, with growth across all age groups. The app’s short-form video format and social shopping features have resonated with consumers, leading to its widespread adoption.

Considering TikTok for your brand? It’s worth exploring the platform’s potential for engaging content and high ROI.

4. Facebook

Despite being two decades old, Facebook continues to grow with a +4% increase in consumer usage. As the most popular social network globally, Facebook appeals to a broad demographic but is particularly favored by older age groups.

Despite past privacy issues, Facebook’s longevity and novelty as one of the first modern social media platforms have sustained its relevance.

Platforms Losing Steam

While Lemon8 steals the spotlight, platforms like BeReal, Twitch, LinkedIn, and X/Twitter have experienced declines in user engagement. Changes in user preferences and platform dynamics are contributing to these shifts.

For a deeper analysis of the changing social media landscape, explore our comprehensive 2024 State of Social Media Trends Report for valuable insights and strategic recommendations.

Stay informed, stay ahead. Download our free report today.