13 Tips for Making Instagram Videos like Your Favorite Brands [+ Examples]

Captivating an audience through video content on Instagram is a thrilling opportunity for marketers. With a variety of formats like in-feed videos, Reels, Instagram Live, and Stories, the potential for creativity is endless, and the results speak volumes – they drive real engagement and results.

Recent research from HubSpot ranks Instagram as the #1 social media platform for video ROI, engagement, and leads. This aligns with personal experiences that highlight the efficacy of using Instagram for video marketing.

In this comprehensive article, we’ll delve into everything you need to know about crafting and posting video content on Instagram. We’ll also share actionable tips and strategies used by both individuals and large brands to achieve success.

Instagram Videos vs Reels

Before we dive in, it’s crucial to distinguish between Instagram videos and Reels. While the platforms may seem interchangeable from a user perspective, there are key differences in functionality and reach. In-feed videos can be up to 60 minutes long, while Reels are limited to just 90 seconds. Reels, being newer and more Discoverable on Instagram, have gained popularity due to their reach potential.

Why Create Videos for Instagram?

Marketers are turning to Instagram for video content due to the platform’s massive active user base and high engagement rates. Audiences naturally gravitate towards video content, which communicates information more effectively and memorably than text or images.

Benefits of Instagram Videos

Video content on Instagram offers various benefits:

• Audiences love video
• High reach and discoverability
• Increased engagement rates

How to Create Video on Instagram

While Instagram provides tools for recording and editing videos directly in the app, creating videos externally and optimizing them for Instagram can lead to higher-quality content. By following a structured approach, you can leverage the full potential of Instagram videos.

Getting Ready for Your Close-Up on Instagram

Prepping for video content on Instagram involves understanding the platform’s specific requirements. From aspect ratios to file formats, it’s essential to optimize your videos for maximum impact. Utilizing tools like Adobe Premiere Pro can streamline the editing process and ensure your content meets Instagram’s standards.

By embracing the power of visual storytelling through videos, you can engage your audience in unique and impactful ways. Experimenting with different formats, themes, and strategies will help you discover what resonates best with your followers on Instagram.